GMD T50
The Gordon Murray T.50 interior explored a rare idea within modern automotive design: creating a supercar defined not by digital excess or performance statistics, but by emotional connection and tactile purity. Inspired by the philosophy of the iconic McLaren F1, the project reinterpreted analogue driving for a contemporary audience, celebrating lightweight engineering, material honesty, and mechanical interaction at a time when performance cars were becoming increasingly screen-led and software-driven. The challenge was to create an interior experience that felt timeless and deeply human, re framing the expectations of a modern hyper car.
Developed as part of a small interior design team, the project evolved through concept sketching, spatial studies, switch layout exploration, CAD support, and detailed design development across seating, instrumentation, and tactile interface components. The cabin centred around the unique central driving position, creating a highly focused relationship between driver and machine. Particular attention was placed on the physicality of interaction — from the exposed mechanical quality of the shifter and switchgear to the analogue tachometer augmented by restrained digital displays. Every touchpoint was deeply grounded by functional requirements and brining emotional character through material honesty and engaging interaction. The naturally aspirated V12 powertrain further elevated the act of driving into a unique sensory experience.
First revealed at Gordon Murray Automotive before making its public debut at Goodwood Members’ Meeting, the T.50 was met with widespread critical acclaim and quickly became regarded as an antidote to the increasingly disconnected nature of modern performance vehicles. More than a hypercar interior, the project demonstrated how technology can become quieter, more intentional, and ultimately more human when emotion and tactility are placed at the centre of the experience.